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USFL Trademarks Spark Speculation on League Expansion and Team Relocation

The United States Football League (USFL) recently filed new trademarks, sparking conversations and speculations about potential league expansion and team relocation. The trademarks were filed on April 25 and include several team names, some of which are legacy USFL teams and others that are completely new cities with old names.

Among the new trademarks are the Austin Wranglers, Baltimore Stars, Boston Breakers, Dallas Stallions, Denver Gold, Los Angeles Express, Oklahoma Outlaws, Portland Breakers, and San Antonio Gunslingers.

It has been noted that the San Antonio Gunslingers name is currently in use by a team in the National Arena League (NAL), which could lead to a legal battle over the name. Additionally, the Austin Wranglers trademark was previously used by an Arena Football League team from 2004 to 2008.

The Dallas Stallions trademark is particularly interesting, as it is unclear whether the USFL would move the Stallions name from Birmingham. But all of this speculation could be more house keeping than any actual move in 2024.

While the new trademarks do not guarantee team relocation or expansion, it is clear that the USFL if anything, is covering their bases. As the league continues to develop, fans will be watching closely to see how these new trademarks play a role in the USFL’s growth.

“No one should read into this that this is anything other than legal housekeeping to protect old IPs,” a USFL official said.

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4 Comments

4 Comments

  1. Ken Granito

    May 1, 2023 at 7:59 pm

    Interesting. As I have mentioned before I love the idea of a San Diego team. Old NFL markets should be hungry for football. San Diego has a nice stadium. If the A’s move from Oakland, the Invaders could become the only game in town. I like Memphis for expansion so that team is off the table as they already have a team. I often think Denver with the Gold, even with Rockies. So my 4 teams remain. Oakland, San Diego, Denver and Tampa Bay like it always should have been, but they would need to play their home games at night starting in May. See if Steve Spurrier could play. I always liked the name Breakers better in Boston. It just plays better if the logistics work, but New Orleans did well by the Breakers in the 80sv and there are no MLB teams in New Orleans. As we build our players gain experience there is only more of a need for more teams. We need the fans to continue to support our teams and the league has to earn that support. If the league doesn’t get too greedy and fans support it, in a few years players could maybe adding 2 games, players could maybe get over $100k annually at least for vets. This would allow for more players to want to be part of the league. But it all takes people putting their best feet forward.

    Reply

  2. David Stidham

    May 2, 2023 at 4:39 pm

    There was a roller hockey team in Dallas called the Stallions so that may be the issue. The USFL needs a team in Oklahoma, Arizona, Denver and San Diego. Oakland and Austin should get a look as well.

    Reply

  3. David Lester

    May 20, 2023 at 5:35 pm

    Yeah former nfl cities are hungry, sure but when will these leagues try something new. You wanna talk hungry I live outside of Louisville Kentucky a major metropolitan area that has one team USL Loucity FC and we pack the stands and put a great product on the field. Louisville Thoroughbreds backed by our bourbon companies and Churchill downs and maybe Tricon Global, it can work especially with Memphis down the road a natural rival.

    Reply

  4. Ken Granito

    May 22, 2023 at 2:06 pm

    Hey I think that work fine. I just don’t so I am picking the easiest especially with the teams that are already. USFL trademarks. Another thought….Think about Jacksonville and where it fits in. If it doesn’t fit anywhere in their plans, they really could put a team in Canton. IF Iit turns out we cannot use Bulldogs, maybe we can use Bulls. Definitely still works in that farm area. Just trying to brainstorm. 😉

    Reply

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