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USFL Working With The American Gaming Association On Responsible Gambling

With sports gambling a big part of the USFL business model. The league seems to also want to make sure fans are safe when they do it. According to Bill King of Sports Business Journal the USFL has joined forces with the American Gaming Association.

“The USFL has signed on to promote responsible sports gambling through the American Gaming Association’s “Have a Game Plan” public service campaign, agreeing to include its messages in broadcasts and on social media. The USFL joins more than 20 leagues, networks and sportsbook operators in the program, which launched in ’19.”

From Wikipedia on the organization.

The American Gaming Association is a United States gaming industry association. It was founded in 1994 with the goal of promoting, educating and lobbying on behalf of the gaming entertainment industry through education and advocacy. The AGA’s offices are located in Washington, D.C.

The website states.

The expansion of legal sports betting in the United States offers sports fans the opportunity to engage with their favorite teams and leagues in a new and fun way. Have A Game Plan provides tools and resources to help you play safely and responsibly.

Press Release;

USFL Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign

New Professional Football League Promotes Responsible Sports Wagering
Through Broadcast, Cable, Streaming and Social Media

BIRMINGHAM, Ala. & WASHINGTON, D.C., March 21, 2022 – The new United States Football League (USFL) today announced it has joined the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign. The USFL will promote responsible sports wagering through its broadcast, cable, streaming and social media outlets.

“We’re proud to partner with the AGA to help drive the important message to bet responsibly,” said Edward Hartman, USFL Executive Vice President of Business Operations. “As sports wagering expands nationwide, the USFL is committed to help educate our fans so they can better enjoy the experience.”

Today, sports wagering is legal in 33 states and the District of Columbia, and 50 percent of American adults can now bet legally in their home state today.

“Responsible gaming leadership from professional sports leagues like the USFL is critical to getting sports betting right,” said AGA Senior Vice President Casey Clark. “We’re thrilled to welcome the USFL as a partner and value their commitment to prioritizing responsible sports wagering education for their fans.”

Launched in 2019, the Have A Game Plan campaign promotes four principles of responsible sports wagering:

  • Set a budget and stick to it.
  • Keep it social.
  • Know the odds.
  • Play with trusted, regulated operators.

The USFL joins campaign partners across the sports, media, and sports wagering landscape, including Barstool Sportsbook, BetMGM, Delaware North, DraftKings, Entain, FanDuel, Global Payments, MGM Resorts International, MSG Networks, Monumental Sports and Entertainment, NASCAR, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Penn National Gaming, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights and Washington Commanders.

The USFL inaugural kickoff game on April 16 begins at 7:30 PM ET (6:30 PM CT) at Birmingham’s Protective Stadium. The primetime matchup pits the New Jersey Generals against the Birmingham Stallions and will be presented live on FOX, NBC, and Peacock. It is the first scheduled sports competition to air at the same time on two competitive networks since Super Bowl I broadcasted on NBC and CBS, January 15, 1967.

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About the AGA 
The American Gaming Association (AGA) is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, suppliers, and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

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